In a world where businesses are born out of someone’s living room on a daily basis, standing out from the crowd can seem impossible. Whether you want to attract young talent, market to millennials, or simply get the word out, defining why your business is different from the rest isn’t easy. Sometimes, it takes weeks (or months). We speak from experience.

Fifty years ago, globalization was cool. It still is, but in a different kind of way. As more and more start-ups try to make it big, an increasing amount of clients are in search of authenticity. Millennials invest money in businesses that offer relatability. This can come in the form of a branding identity, marketing strategy, or even a company’s workspace.

Why is relatability the next best thing? Because it makes it clear to clients that they’ve come to the right place.

It indicates that your company is authentic, one of a kind and, most importantly, human – this article elaborates on how values play into millennial decision making. Building a relatable image can be hard, though, when you’re trying to expand your company. So how do businesses offer scalable services and products while simultaneously marketing themselves as human?

One word: localization. The key to building a relatable image is taking advantage of localization in a globalized economy. By weaving a sense of community into your business, you not only stand out from the crowd, but also indicate a sense of character, value, and – you guessed it! – relatability. Simple, huh?

Not always. Incorporating localization into your business may seem counterintuitive if you’re trying to expand. That’s where we come in!

Tekuma offers customizable, scalable curation services to hotels, Airbnbs and, yes, workspaces! To appeal to wider audiences, you need to set your brand apart.

By matching real, authentic artists to your space, we not only increase the value of your real estate, but also localize your image.

To summarize, relatability is important. Especially to clients in search of exciting, innovative start-ups like yourself. So show them why you’re different from the rest! Improve your brand’s image with bold, unique art and, while you’re at it, let your clients know that you value your local economy. It’s a win-win-win!

Browse our inventory or request a customized proposal today!

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